Growth Manager (Portuguese Market) - Barcelona 40h

At MiiN Cosmetics, we are pioneers in bringing the best of Korean beauty to Europe. Our passion for K-Beauty drives everything we do, from offering high-quality products to creating a unique and immersive shopping experience. Join our team as Growth Manager for Portugal and lead our expansion in one of Europe’s key markets. You’ll drive MiiN’s growth in both brand awareness and sales (online and offline), adapting global strategies to the local market.

Reporting to the International Marketing Manager, you’ll collaborate with cross-functional teams and lead one team member to strengthen our brand, attract new customers, and maximize our impact in Portugal. If you're a strategic thinker, results-oriented, and eager to drive market success in the cosmetics industry, this is your chance to contribute to a dynamic, multicultural environment.

Are you ready for a new challenge? Read on to learn more about the skills required for this role. If you think you’re the perfect candidate, please apply! We can't wait to meet you!

Please note:

• This is a full-time position.
• Our Growth Manager for Portugal will be based in Barcelona.

What will be your responsibilities?

• Design and implement the comprehensive growth strategy for the Portuguese market, combining marketing and sales actions.
• Localize and adapt global promotional campaigns and the overall work calendar to the Portuguese market, ensuring coherence and local relevance.
• Actively collaborate with central departments (marketing, e-commerce, retail, product, content, and operations) to ensure proper execution of defined strategies in each channel and achieve sales objectives.
• Drive brand awareness through local campaigns, strategic partnerships, and tailored communication initiatives.
• Monitor sales and market performance, identifying opportunities for improvement and growth areas.
• Propose and lead local activations (collaborations, events, launches, or specific campaigns) to grow the brand in Portugal.
• Accelerate sales across online and offline channels, optimizing profitability and customer experience.
• Manage and track the country’s P&L, ensuring efficient resource management and market profitability.
• Analyze and optimize the entire funnel (awareness → conversion → retention), maximizing acquisition and loyalty.
• Lead performance marketing initiatives (Meta Ads, Google Ads, affiliation, SEO, CRM, etc.) with a focus on profitable acquisition.
• Coordinate and guide your team member, fostering their development and ensuring goal achievement, as well as managing the country’s social media and content creation, including translation of all country-related materials.
• Collaborate with influencers, media, and local partners to increase visibility and strengthen brand image.
• Report results periodically and share insights with global teams to support strategic decision-making.